Lamps Plus Brings On Spong As Agency Of Record
MINNEAPOLIS (June 6, 2014) — Lamps Plus, the nation's largest specialty lighting retailer, announced that Spong will serve as its public relations agency of record to implement a consumer and professional media program.
Spong will drive a leadership insights program for consumer and trade media to increase awareness of Lamps Plus as a destination for quality lighting, furniture and home décor, as well as a world-class designer resource. Spong will also develop and implement a corporate branding program.
“Spong’s deep and proven experience in the home and lighting industry, as well as their strong creativity, made them the right partner for us as we work to increase our national awareness,” said Ivette Serrano, public relations manager, Lamps Plus.
Established in 1976, Lamps Plus is the nation’s largest specialty lighting store, with more than 40 superstores throughout the western United States. Named a Top 10 Housewares/Home Furnishings e-tailer and a “Hot 100" world's best retail website by Internet Retailer Magazine in 2014, Lamps Plus has more than 30 years of excellence in the retail lighting industry. The family-owned business recently shifted its focus to public relations to establish its prominence and highlight its selection, value, quality, customer service and expertise. Spong will serve as its agency of record, while RPpr will continue to work with the brand focused on its designer relations.
Spong is one of the largest home PR agencies in the U.S., with a strong client portfolio including Ingersoll Rand (Trane, American Standard), Lutron Electronics, MasterBrand and Sherwin-Williams.
“We look forward to elevating the presence of Lamps Plus in the media and driving consumers’ preference for the retailer,” said Lori Robinson, senior principal, Spong. “The company’s rich history and ongoing innovation ensures a robust program in the year to come.”
About Lamps Plus
For more than 30 years, Lamps Plus has been synonymous with excellence in the retail lighting industry. Established in 1976, Lamps Plus is the nation's largest specialty lighting store, with more than 40 superstores throughout the western United States. In 2014, LampsPlus.com was named a Top 10 Housewares/Home Furnishings e-tailer and a “Hot 100" world's best retail website by Internet Retailer Magazine. Together with its retail locations, Lamps Plus serves customers nationwide with the largest selection of functional and decorative lighting fixtures, accessories, furniture and home decor. This selection includes hundreds of products, ranging from traditional chandeliers and pendant light fixtures to the latest in home decor, available exclusively from Lamps Plus. Services include in-home lighting consultations, in-store workshops and installation from expert, licensed electricians. American Lighting Association certified designers are available to offer product recommendations and advice in all our stores, by phone or online at LampsPlus.com. The Lamps Plus family of websites also includes 55 Downing Street, Builders Discount Lighting, and Lamps Plus Open Box. Visit the official Lamps Plus website: LampsPlus.com.