Spong Reputation Research Uncovers How Consumers Evaluate Brands
UNDERSTANDING HOW CONSUMERS EVALUATE BRANDS
New Spong research reveals marketers may not know consumers as well as they think they do
An organization’s brand is one of its most valuable assets. Greatly influenced by the reputation of the organization, the strength and weaknesses of a brand can have a direct impact on every aspect of the business, including the bottom line. But when it comes to evaluating what is most important or least important about a brand, a new brand reputation study from Spong indicates that marketers may not really understand what consumers care about and think.