Ah, Millennials, the "Me Me Me" Generation. This week we offer a respite from Millennials and turn our focus to their parents: the original "Me" Generation, Baby Boomers. Not only are most of them still working, they're still #1 in spending power as well. Learn more about what Boomers are up to (and why they need to stay on your radar) in this week's FOMO.
Image by Robert via Flickr
Thinking of taking up meditation but also looking for an excuse to break out the hard liquor at work? We've got the answer to your problem: zen cocktail party brainstorm for the next client project! For more fantastic alcohol-infused solutions, check out this week's FOMO.
UNDERSTANDING HOW CONSUMERS EVALUATE BRANDS
New Spong research reveals marketers may not know consumers as well as they think they do
An organization’s brand is one of its most valuable assets. Greatly influenced by the reputation of the organization, the strength and weaknesses of a brand can have a direct impact on every aspect of the business, including the bottom line. But when it comes to evaluating what is most important or least important about a brand, a new brand reputation study from Spong indicates that marketers may not really understand what consumers care about and think.
Are you one of those rare people who doesn't actually like music? Then going to a music festival might be for you. In this week's #FOMO we explore why music festivals have become so popular and we'll let you in on a little secret: most people don't go to music festivals for the music anymore.