By Spong

August 27, 2015 : Trends

Thinking of taking up meditation but also looking for an excuse to break out the hard liquor at work? We've got the answer to your problem: zen cocktail party brainstorm for the next client project! For more fantastic alcohol-infused solutions, check out this week's FOMO.

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By Spong

July 28, 2015 : Agency News, Best Practices, Brand Marketing, Trends

UNDERSTANDING HOW CONSUMERS EVALUATE BRANDS
New Spong research reveals marketers may not know consumers as well as they think they do

An organization’s brand is one of its most valuable assets. Greatly influenced by the reputation of the organization, the strength and weaknesses of a brand can have a direct impact on every aspect of the business, including the bottom line. But when it comes to evaluating what is most important or least important about a brand, a new brand reputation study from Spong indicates that marketers may not really understand what consumers care about and think.

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By Spong

July 07, 2015 : Trends

Are you one of those rare people who doesn't actually like music? Then going to a music festival might be for you. In this week's #FOMO we explore why music festivals have become so popular and we'll let you in on a little secret: most people don't go to music festivals for the music anymore.

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By Spong

May 22, 2015 : Trends

Feel like you need a vacation? If so, you're not alone — only 25% of Americans took all their vacation time last year. In this week's #FOMO we offer you a little inspiration to get those vacation plans in gear. 

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By Doug Spong : APR, Fellow PRSA, President, Managing Partner

May 22, 2015 : Digital & Social Media, Trends

You don’t have to be a futurist to see that the desktop computer is well on its way to extinction. Like the flightless dodo bird, the beloved PC that ushered in the digital era will soon be a relic of the past. A curiosity for historians, social anthropologists and “Antiques Roadshow” viewers.

The PC is losing fast and hard to its mobile, nimble and ever-adaptable cousin: the smartphone.

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