You don’t have to be a futurist to see that the desktop computer is well on its way to extinction. Like the flightless dodo bird, the beloved PC that ushered in the digital era will soon be a relic of the past. A curiosity for historians, social anthropologists and “Antiques Roadshow” viewers.
The PC is losing fast and hard to its mobile, nimble and ever-adaptable cousin: the smartphone.
There’s no arguing that Americans are obsessed with “what’s next” — we live in a time when today’s innovation rapidly becomes tomorrow’s old news. The marketing field in particular is notorious for living on the bleeding edge, and nowhere is this more evident than the buzz around Facebook’s supposedly inevitable demise — which, if it truly happened, would make a profound impact on the public relations industry.
Despite the launch of dozens of “Facebook-killers” — digital Davids slinging a bevy of new features — none have come close to matching Goliath in users, adaptability and marketing options for brands. In this post, we’ll examine Facebook’s staying power, the dearth of true rivals and why marketers shouldn’t hold their breath for this giant to fall to its knees.
Perhaps the geekiest of holidays, Star Wars Day is upon us. Why is this a thing? We'll tell you why it's a very big thing in this week's #FOMO.
And may the fourth be with you.
It may be April Fools' Day, but Bronies are no joke. These My Little Pony superfans demonstrate the magic of turning friendship into group purchasing power (and brands can’t help but notice their sparkle). In this week’s #FOMO we look at how Bronies became an audience that demands to be herd.