March Madness keeps getting crazier. We spent 664 million hours watching it last year, and brands have gotten the hint: the tourney is now the #1 sport for advertisers. And don't forget to get your bracket in - there's $9 billion on the line this week (and only 40 million other Americans competing for it). See what all the fuss is about in this week's #FOMO.
There has been a lot of post-Super Bowl discussion and analysis this week regarding the advertising efforts during the big game. At Spong, we decided to use our proprietary social insights offering, Social Tracker, in order to understand which brands were successful at engaging consumers, but also to identify additional public relations and social engagement opportunities beyond the paid TV spot.
Only 28 days separate Thanksgiving from Christmas this year – forcing shoppers to shift into high gear. How will consumers tackle the holiday crush? They’ll be shopping online more than ever – at work, home and in the store aisles. Tablets and mobile devices will play a bigger role, as will social media.