By Spong

April 01, 2015 : Trends

It may be April Fools' Day, but Bronies are no joke. These My Little Pony superfans demonstrate the magic of turning friendship into group purchasing power (and brands can’t help but notice their sparkle). In this week’s #FOMO we look at how Bronies became an audience that demands to be herd.

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By Spong

March 18, 2015 : Trends

March Madness keeps getting crazier. We spent 664 million hours watching it last year, and brands have gotten the hint: the tourney is now the #1 sport for advertisers. And don't forget to get your bracket in - there's $9 billion on the line this week (and only 40 million other Americans competing for it). See what all the fuss is about in this week's #FOMO.

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By Spong

February 27, 2015 : Trends

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By Spong

February 06, 2015 : Brand Marketing, Trends

There has been a lot of post-Super Bowl discussion and analysis this week regarding the advertising efforts during the big game. At Spong, we decided to use our proprietary social insights offering, Social Tracker, in order to understand which brands were successful at engaging consumers, but also to identify additional public relations and social engagement opportunities beyond the paid TV spot.

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By Spong

January 29, 2015 : Brand Marketing, Trends

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