UNDERSTANDING HOW CONSUMERS EVALUATE BRANDS
New Spong research reveals marketers may not know consumers as well as they think they do
An organization’s brand is one of its most valuable assets. Greatly influenced by the reputation of the organization, the strength and weaknesses of a brand can have a direct impact on every aspect of the business, including the bottom line. But when it comes to evaluating what is most important or least important about a brand, a new brand reputation study from Spong indicates that marketers may not really understand what consumers care about and think.
Are you one of those rare people who doesn't actually like music? Then going to a music festival might be for you. In this week's #FOMO we explore why music festivals have become so popular and we'll let you in on a little secret: most people don't go to music festivals for the music anymore.
Feel like you need a vacation? If so, you're not alone — only 25% of Americans took all their vacation time last year. In this week's #FOMO we offer you a little inspiration to get those vacation plans in gear.
You don’t have to be a futurist to see that the desktop computer is well on its way to extinction. Like the flightless dodo bird, the beloved PC that ushered in the digital era will soon be a relic of the past. A curiosity for historians, social anthropologists and “Antiques Roadshow” viewers.
The PC is losing fast and hard to its mobile, nimble and ever-adaptable cousin: the smartphone.
There’s no arguing that Americans are obsessed with “what’s next” — we live in a time when today’s innovation rapidly becomes tomorrow’s old news. The marketing field in particular is notorious for living on the bleeding edge, and nowhere is this more evident than the buzz around Facebook’s supposedly inevitable demise — which, if it truly happened, would make a profound impact on the public relations industry.
Despite the launch of dozens of “Facebook-killers” — digital Davids slinging a bevy of new features — none have come close to matching Goliath in users, adaptability and marketing options for brands. In this post, we’ll examine Facebook’s staying power, the dearth of true rivals and why marketers shouldn’t hold their breath for this giant to fall to its knees.