By Matt Petersen : Social Community Manager

April 04, 2014 : Best Practices, Digital & Social Media

A new generation of social apps has arrived: the social help apps. Platforms like Jelly and Google Helpouts provide seamless, handcrafted answers to users’ on-the-fly queries. Brands, too, will have opportunities to be helpful and offer solutions to enhance consumers’ lives. 

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By Matt Petersen : Social Community Manager

March 13, 2014 : Digital & Social Media

Facebook is known for its steady drumbeat of updates to its platform and apps. Some updates are profound and chock-full of new features, while others are minor tweaks to enhance the user experience. The new Pages interface being rolled out over the next few weeks falls within the latter category: a streamlined version of the current layout aimed at making it easier for people to interact.

In the development of this update, Facebook conducted extensive research: for instance, identifying what parts of the Page receive the highest “eye traffic,” which widgets are clicked on most and how users peruse content. The result is an interface that emphasizes the information that will determine a Page’s relevance to the user (such as “Friends Who Like This”) and consolidates the timeline into a single, wider column. These changes align with Facebook’s overall shift toward succinct, visual content. The update does not include game-changing functionalities that require brands to rethink their existing social engagement practices.

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By Carmichael Lynch Spong

March 06, 2014 : Digital & Social Media

Which sports, events, athletes and famed Sochi mishaps were the most talked about during the games? Using our social tracking tools, we've determined who should have won medals for buzz.

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By Carmichael Lynch Spong

February 28, 2014 : Digital & Social Media

We analyzed social chatter around nominees in the top three categories in this year's Oscars race. Can social media predict who will take home the top awards?

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By Carmichael Lynch Spong

February 02, 2014 : Best Practices, Brand Marketing, Digital & Social Media

Who's creating the most impact before the "Big Game"? We used seven indicators to measure the performance of this year's Super Bowl advertisers.

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